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Brands are increasingly the only real and enduring source of business advantage.
At Makers Studio we believe good is not good enough — we strive to create extraordinary brands. We understand brand strategy and design, and combine conceptual thinking with bold ideas.
Our dynamic 6–stage approach to branding has proven instrumental for new companies and those in search of brand revitalization. Our process allows us to create a powerful, cohesive brand from which your business can rise above the competition and break new ground. We help you tell your story, uncover new possibilities for growth, stronger customer relationships, and greater differentiation.
1. Discovery Session
Like our branding process, our graphic design firm’s process starts by learning about your brand, your goals, and your requirements to ensure that the services you receive are exactly what you need. We also discuss objectives, such as the aim of the design piece; is it to increase sales, increase awareness, better communicate an offering or encourage people to join a service? All of these discussions form the Creative Brief for the graphic design.
2. Budget & Timing
We will work with you to balance your budget and timelines while still creating a unique and captivating graphic design. If you have a hard deadline in mind, let us know and we can discuss ways to meet your schedule.
3. Design Strategy Meeting
During the design meeting, we will chat about your vision and ideas. We’ll dig deep and learn about your business, goals, and audience. We’ll refine these discussions into ideas that will allow us to create initial graphic designs for you. It’s important to note that without this strategy session and creative brief, it’s a shot in the dark at meeting your vision or objectives.
Research is vital. Who’s the target market? Who are the competitors? What’s trendy and what type of design is best suited for your brand. Our research is time-consuming but extremely beneficial, as there would be nothing worse than designing a piece that doesn’t communicate to the right demographic or discovering that the design is strikingly similar to a competitor
This is where creativity comes into play! Where our graphic designers and illustrators must create using the creative brief and research conducted. When conceptualizing, we’re concerned with the graphic style and often strategizing how we will convey deep meaning around the design and messaging.
6. Design Concepts Presentation
This will be your first glimpse at what we’ve created for your designed items. We’ll explain our motivation and let you take some time to form an impression before we get your feedback. We often create a few design concepts depending on your budget, as there are often several design solutions to a brief.
7. Design Revisions
It’s normal to request some fine-tuning here and there on your design. Colour adjustments, new font style ideas, and image variations are all part of the process to ensure an end result that will suit your style and your business needs. Depending on your budget, we can develop several concepts and apply revisions to those or offer you a scaled-back set of concepts and revisions.